Overview

As the production partner for the Museum of Contemporary Art Australia (MCA), AV1 worked with Rugby Australia and other event stakeholders to officially launch Australia’s bid to host the third largest sporting event in the world in 2027 – the Rugby World Cup.

The launch comprised a presentation and press conference in the morning – both live and live streamed – followed by a VIP event in the evening in the MCA’s Harbourside Room. The cocktail event celebrated the launch of the bid and was coordinated with a projection onto the sails of the Sydney Opera House marking the occasion as Australia looks to line up its next big event on the global stage.

For our AV1ders it was a welcome return to the hustle and bustle of a slick live event with plenty of bells and whistles after more than a year of mostly virtual projects.

Solution

Our hybrid ControlRoom studio at the MCA was used to host the presentation to a live audience as well as live stream the content out to a wider audience tuning in remotely.

Meanwhile, the evening celebration was an exciting visual exercise. Rugby Australia wanted to go big on branding and a gold aesthetic and AV1 was more than happy to deliver.

AV1 lit up the entry façade of the MCA in gold, as well as both the downstairs and level six foyers leading to the Harbourside Room, so that event guests were immersed in the event before they even set foot in the venue. It also allowed the journey through the MCA to the event space to feel like it was part of the event itself.

Inside the Harbourside Room we created a blended projection straight onto the wall, giving Rugby Australia a 15.6m canvas to deliver branding and animations – created with help from AV1 – to continue attendees’ immersion into the celebration.

The blended projection gave maximum impact, working well with the architecture of the building and delivering high resolution images.

And to top it all off, the aesthetic created by AV1 matched the Sydney Opera House projection, delivered by large scale projection specialists The Electric Canvas, to connect the two parts of the event across Sydney’s world famous harbour – a feat usually only seen at major festivals like Vivid Sydney.

  • Client
    Rugby Australia
  • Event
    Australia’s Rugby World Cup 2027 Bid
  • Date
    20 May 2021
  • Venue
    Museum of Contemporary Art Australia
rugby 1
rugby 2
rugby 3
rugby 6
rugby 4
rugby 5
rugby 8
rugby 7

Explore more

Revive Live
casestudy Case study 16 Jun , 2021
Go to toplogo