Event planners are up against it; World Scholarship Vault has named it the third most stressful job in the world for 2023.
In this piece, we examine key challenges for corporate event managers and discuss the importance of trusted partners in helping you to navigate your calendar and execute events that deliver for your stakeholders.
We explore insight from discussions with our customers and suggest ways we can help you navigate the way forward.
Budgets and competing internal priorities
Corporate event managers work as part of an organisation with competing priorities, meaning that you need to justify spend to your stakeholders. When presenting AV costs for an event, the argument one of our wise customers uses is as simple as “There’s no point in putting on an event if nobody can hear or see it”.
To strengthen this argument, consider demonstrating the value of AV in the context of your organisation’s priorities. For example, if your company is trying to reach a new audience or launch a new product, you can put forward a use case on how AV can help achieve these goals.
You are tasked with building a strong understanding of your organisation’s priorities and aligning your events with them. However, those priorities change and your challenge is to be adaptable and open to change with them. To be successful, your strong relationships with stakeholders and communicating effectively with them will come into play here, while the ability to adapt your events to these changed goals becomes more important.
How AV1 can help: Talk to us about your event goals, and your organization’s strategy. With a view of your entire events calendar and what you are trying to achieve, we can propose solutions to help and work on more cost-effective solutions with more time to plan.
Do you need new ideas?
We hear this line all too often from our customers… “I don’t have enough brain space to think too far ahead, so I need suppliers to help me come up with new creative ideas.”
This is where trusted partners play a significant role in the success of an event. By working with suppliers who are knowledgeable about the latest trends and innovations in the industry, event managers can stay ahead of the curve by leaning on these long-established relationships to help you problem solve and deliver cutting-edge events.
How AV1 can help: Lean on us. If you need more creative ideas, we can organise an immersion session to explore innovations.
Working with trusted partners
As an event manager, you need to work with trusted partners who prepare you for your events. Trust is key, and feeling like you’re in it together is crucial. Having partners who can provide deadlines and feasibility allows you to be agile but not last minute. Preparation is essential to ensure that there’s room for creativity and spontaneous moments during the event. Attendees want to hear people speak honestly at events, and by having everything in place ahead of time, you can focus on creating a memorable experience for them.
Having trusted partners also means that event managers can stick to five or six suppliers maximum. This approach allows for better communication, less confusion, and ensures that the event runs smoothly. You don’t have to worry about last-minute changes or suppliers who don’t deliver. Instead, you can focus on building relationships with a select group of suppliers who understand your needs and can deliver on them.
How AV1 can help: we pride ourselves on our commitment to our customers. If you would like to discuss implementing a master services agreement for your events, get in touch with your Producer who can discuss this in more detail with you.
We’re in it together.
