CASE STUDY
KALEIDOSCOPE
![KALEIDOSCOPE projection on the AV1 warehouse wall](https://av1.com.au/hubfs/Case%20Study%20Header%20image.jpg)
140
Guests
22 m
Panoramic projection
5
Innovative event partners
3
Hours showcasing the
future of event trends
What was the event?
Each year, AV1 hosts an event during the winter months that highlights current trends in the industry. Previous events have included Revive Live in 2022 and The Mixer last year.
Like the patterns and colours through a Kaleidoscope constantly change, so does our dynamic events industry. Kaleidoscope’s conception came about off the back of the recent McCrindle report about current event trends these were:
- Curated Event Experiences
- Socially Impactful events
- A sustainable means of Gathering
- Prioritising Health and wellbeing
- Promoting Human Connection
- Seamless Integration of Technology
As a B Corp and an audio visual production company for events, AV1 aligns with many of these in our everyday being. We worked with our event partners to bring these trends to life at this immersive showcase for guests.
- Attendees
Over 140 guests including clients, partners, supporters, and special guests of AV1, Laissez-Faire, All Things All Creatures, Sprinter, Honeycomb Marketing and Valiant Events.
- Event
Kaleidoscope - Date
27 June 2024 - Venue
AV1 HQ Warehouse, Alexandria
What happened on the night?
As the AV1 HQ warehouse doors opened, guests were welcomed by a larger-than-life LED Peacock on arrival, then entered the warehouse on the “Kaleidoscope carpet” - an LED spinoff of the traditional red carpet.
Guests checked in and collected their badges from the Sprintr kiosks, then entered the AV adorned warehouse for a very special experience.
Laissez-Faire greeted guests with drinks and cocktails upon arrival.
A 22m projection across the warehouse wall was lit in mesmerising Kaleidoscopic visuals, which pulsated throughout the evening and responded to the beats laid down by DJ Sean Powderly.
After getting settled into the space, guests visited Honeycomb Agency, who custom engraved water bottles with guests names and made themselves comfortable on Valiant Events’ options for sustainable furniture.
The Spectrum stage opened with a Welcome to Country, a didgeridoo performance and smoking ceremony by Aboriginal elder Darran Williams.
Nigel Mintern then took the stage to address the crowd, backed up by live captioning for those with accessibility needs. Nigel noted that the Kaleidoscope theme was built around the six trends for the future of events, outlined in the recent McCrindle report.
Each event partner was briefed on these trends in the event planning and worked collaboratively to assemble a showcase to demonstrate best practices and inspire clients.
Nigel gave a special shoutout to Redfern Youth Connect, AV1’s community partner, for which the AV company raised $10,000 during its Pay What You Like drive in January. Nigel announced that this initiative will return again in January 2025.
Launch of All Things All Creatures
During a staged 'production disaster' moment, the 22m projection failed and rebooted using the classic MAC OSX ‘rainbow spinning wheel’ as a design feature. Then, it directed guests to the Spectrum stage for a special announcement.
Kai Raisbeck, Creative Director of All Things All Creatures, formerly AV1’s content team, announced the formation of this new video-first creative studio creating bright and beautiful content for all creatures great and small.
“We are a small team of agile creatives with a wide base of creative collaborators that specialise in tailor-made video content for you.
We may specialise in event, social and narrative content, but we have a team who have done it all, from podcasts to puppeteering.”
“We take your objective and make bold content that captures the attention and imagination of your audience. I’m utterly giddy to launch for you tonight, All Things All Creatures”
Who performed?
Sean Powderly (Your local DJ) provided tracks for the evening.
Roving LED dancers entertained guests throughout the evening and provided prime Instagrammable moments.
What was on the menu?
Cheese and chocolate station
- Wedges of clothbound cheddar, rounds of Gippsland Shadows of blue & French triple cream served with dried muscatels, fresh grapes, quince paste & fresh honeycomb.
- Chocolate slabs of house dark chocolate, peanut toffee with roasted whole peanuts and the
- Classic combination of crushed coffee beans and chocolates served with berries
- Served with grilled flat bread, crackers and a selection of artisan sourdough
Cold canapés
- Smoked salmon dome, dill cream cheese, salmon roe, blini (nf)
- Gin & sage salt cured lamb, white pepper yam, black bread, parsley mayo (gf)
- Roasted eggplant & tahini panna cotta, rye pumpernickel, toasted macadamia (vn)
Hot canapés
- Porcini mushroom and cheese arancini, parsley emulsion (v)
- Panisse , vegan feta, artichoke, upland cress (gf,vn)
- Rottnest Island Scallops paperbark smoked truffle butter, native sea spray (gf)
- Chicken peanut satay skewers (gf)
Substantial canapés
- Tiger prawns, orecchiette, scampi bisque, wilted greens
- Truffle & cheese risotto, green peas, EVOO (v, gf)
Sweet canapé
- Valhrona Chocolate and Caviar Tart (nf)
Who were the event partners?
- Concept, host and audio visual: AV1
- Content: All Things All Creatures
- Furniture: Valiant Events
- Event registration and check-in: Sprintr.
- Catering: Laissez-faire
- Attendee gifts: Honeycomb Agency
Any special additions?
DAISY Room
Curated for those who prefer a low-sensory experience, DAISY room was available throughout the evening for guests. Featuring comfortable lounge furniture from Valiant hire, soft lighting, a live stream of the event and tactile elements, including lego, coffee table art books and decorative ceramics, this space was positively received by guests.
Live captioning
Demonstrating event accessibility elements, formalities were live captioned and projected onto the wall next to the main stage.
Positive Illuminations
Sprintr provided a “Positive Illuminations” activation where guests could leave positive messages for their fellow guests via a live Q&A software.
What was the feedback from guests?
Here are some testimonials from our guests:
A Kaleidoscope guests tells us their favourite part of the evening.
The wonderful immersive AV showcase, brightly coloured roaming entertainers, wow factor was front entrance, easy to use name badge kiosks, beautiful food, welcome speech by Kai (and such positive energy!) and wonderful ambiance. Thank you for your invitation.
![2-3](https://av1.com.au/hubfs/2-3.jpg)
![Warehouse view at KALEIDOSCOPE](https://av1.com.au/hubfs/23.jpg)
![Guest at KALEIDOSCOPE](https://av1.com.au/hubfs/26.jpg)
![DJ and LED Dancers](https://av1.com.au/hubfs/25.jpg)
![Guests at KALEIDOSCOPE](https://av1.com.au/hubfs/27.jpg)
![KALEIDOSCOPE motion graphics and DJ](https://av1.com.au/hubfs/22.jpg)
![LED red carpet](https://av1.com.au/hubfs/20.jpg)
![KALEIDOSCOPE Guests](https://av1.com.au/hubfs/24.jpg)