CASE STUDY
National Apology Anniversary
Overview
On 13 February 2008, as the Australian Parliament’s first order of business, former Prime Minister Kevin Rudd read an apology to the Stolen Generations for the negative impacts of policies of successive Parliaments and Governments. It was passed unanimously as a motion by both Houses of Parliament.
The Apology was enormously significant to Indigenous and non-Indigenous Australians and is one of the most powerful moments in Australia’s reconciliation journey to date.
The Apology is commemorated annually with the National Apology Breakfast, led by Michael McLeod CEO and Founder of Message Stick, an Indigenous-certified business.
While the event couldn’t take place in person this year, Message Stick hosted a memorable live stream from ControlRoom – AV1’s live streaming studio – to acknowledge past wrongdoings, while also looking to the future through the lens of some inspirational young Indigenous women.
- Client
Message Stick - Event
National Apology Anniversary - Date
12 February 2021 - Venue
ControlRoom Waterloo