This story appears in the Autumn issue of Spice, as part of its annual Hot Seat feature, which shines a spotlight on the MICE industry’s movers and shakers, and outlines what’s in store for the next 12 months.
As the heartbeat of the events industry quickens with innovations, staying ahead is not just a choice but a necessity. Join AV1 on a journey through five dynamic trends that are shaping the landscape of the events industry, offering you not just a glimpse but a roadmap for the future.
Trend 1: LED design – Illuminating creativity
Step into a world where LED design transcends the boundaries of the conventional 16:9 screen format. Picture this: a stage set that becomes a canvas for presentations and video content, an immersive experience brought to life by the energy-efficient brilliance of LED. Think beyond screens – build monumental structures, create custom shapes, and let the visual impact speak volumes. The modular nature of LED lets you fashion pillars or unique configurations while pairing it with a reflective black stage elevates the impact to the extraordinary.
Lancome Renergie HPN 300-Cream Launch, MCA Australia Foundation Hall, Production by AV1 Image Credit Esteban La Tessa
Trend 2: Mobile-first content – Shaping a new narrative
Bid farewell to conventional 16:9 slides and bullet points. Embrace the mobile-first content revolution with portrait screens for LED walls and projectors. The era of portrait screens is here, optimise the visual impact and call back to phone-based content, delivering a familiar yet radically different audience experience.
Western Sydney Leadership Dialogue GWS Housing Summit, William Inglis Hotel, Production by AV1, image Credit Oneill Photographics
Trend 3: Shorter events – Impactful brevity
In a world where time is precious, events are following suit. Whether virtual or in-person, shorter sessions are the new norm. Keynotes, once a marathon at 50 minutes, now distil the essence in a power-packed 20 minutes, leaving room for dynamic 20-minute Q&A sessions.
Trend 4: Gamification, interactivity & personality – An engaging symphony
The stage is set for a new dimension of engagement. Gamify your events, introduce presenters with intriguing truths or lies, and add layers to the personalities on stage. Virtual elements, born from the necessity of the COVID era, have seamlessly transitioned into live spaces, offering an engaging and interactive experience.
Trend 5: Humanisation of corporate speakers – Formality redefined
Witness the evolution of corporate speakers shedding the traditional suit and tie. The tie, once a symbol of formality, has disappeared from offices, ushering in a less formal era. Embrace the authenticity of humanisation as corporate speakers redefine their appearance, bringing a new level of relatability to the stage.
Chris Grant, Co-CEO & Co-Founder of Unyoked speaking at Purpose Conference, Carriageworks, Production by AV1, Image credit Elin Bandmann Photography
Join AV1 on a journey where trends are not just observed but embraced. The future of events is dynamic, engaging, and filled with possibilities. Are you ready to be part of the revolution?
