The transformative power of artificial intelligence (AI) was front and centre during a recent webinar hosted by the Australian Business Events Association’s Emerging Leaders Council.
Featuring insights from industry experts, the session highlighted how AI is revolutionising business events and redefining the skills leaders need to thrive in this rapidly evolving landscape.
Why AI Matters for Emerging Leaders
AI is not just a buzzword—it’s a game-changing tool that is reshaping how we work, communicate, and innovate. For emerging leaders, it represents an opportunity to unlock efficiencies and enhance creative potential.
“AI isn’t here to replace your job,” said Nigel Mintern, Managing Director of AV1. “It’s here to enhance what you do.” The panel emphasised that by automating repetitive tasks, AI allows leaders to focus on strategic, creative, and human-centric responsibilities.
How AI is Being Used in Business Events
AI is already making significant impacts across the events industry, from streamlining operations to enhancing engagement.
1. Automating Repetitive Tasks
- Microsoft Copilot automates meeting notes, summaries, and task prioritisation, saving hours of manual effort.
- Tools like Opus Clip simplify video editing, condensing long-form videos into bite-sized reels perfect for social media.
2. Enhancing Customer Experiences
- Platforms like ExpoPlatform use AI to facilitate networking by matching attendees based on profiles and preferences.
- Real-time transcription and translation tools make events more inclusive and accessible to diverse audiences.
3. Personalising Event Journeys
AI-driven insights create tailored recommendations for attendees, offering customised itineraries, exhibitor highlights, and session suggestions.
“AI is revolutionising customer engagement and improving inclusivity,” said Lesley Gurney, Senior Manager for Marketing at ICC Sydney. “It’s allowing us to create better, more inclusive experiences for everyone.”
Skills Emerging Leaders Need in the Age of AI
As AI integrates deeper into the workplace, the focus shifts to complementing technological expertise with human-centric skills.
“The future is AI, but it’s also human,” said Ashleigh Moore, Senior Manager for Field Marketing at LinkedIn Talent Solutions.
Key Skills for Leaders:
- Adaptability: Stay flexible as AI evolves.
- Critical Thinking: Assess AI outputs for accuracy and relevance.
- Communication: Ensure AI-generated content retains a human voice.
- Emotional Intelligence: Build genuine connections with others.
- Creativity: Use AI as a springboard for ideas while refining and executing them with human ingenuity.
Getting Started with AI
For those new to AI, the panel offered practical tips to get started.
Top Tools to Explore
- ChatGPT: Great for drafting emails, brainstorming, and refining copy.
- MidJourney: Ideal for creating visual assets and concept art.
- Opus Clip: Simplifies video editing and content creation.
“AI isn’t just for tech experts,” said Gurney. “It’s for everyone. Start small and stay curious.”
Ethics and Safeguards in AI Usage
The integration of AI brings ethical challenges, particularly around data privacy and security. The panel emphasised the importance of:
- Avoiding the input of sensitive or personal data into open platforms.
- Following organisational security guidelines and policies.
- Using AI to complement human expertise while maintaining transparency with clients.
“AI tools should never replace your critical thinking,” said Moore. “Always double-check AI-generated outputs to ensure they align with your organisation’s values.”
Looking Ahead: AI’s Future in Business Events
AI is already transforming industries, from streamlining operations to optimising event experiences through personalisation and automation. The potential for growth is enormous.
“AI is a tool,” said Gurney. “The real magic happens when it partners with human creativity and strategy.”
Final Thoughts
The message from the webinar was clear: embracing AI is essential for emerging leaders to remain competitive. By experimenting with tools, refining key skills, and adopting ethical practices, leaders can harness AI to drive innovation and success.
Now is the time to start your AI journey. Dive into the tools, flex your creative muscles, and shape the future of events. As Moore summed it up, “Let’s flex that AI muscle and lead the way.”
Get Inspired
Explore free resources shared during the webinar, including LinkedIn Learning courses and tool recommendations, to help you get started. The future of events is waiting—begin your AI journey today!
