As technology evolves so does the world of event production, which presents new opportunities and unique challenges for planners.
This article originally appeared in the Summer 2024 edition of Spice Magazine.
Here are insights on where AI and AV fit in today’s events landscape, where they deliver real value, and how to keep experiences memorable, no matter the size of your budget.
Making sense of AI in productions
AI has opened doors, but don’t get lost in the noise as it is limited in delivering game-changing value so far. AI-driven cameras offer automatic tracking but can lose a key human element – a camera operator’s eye for moments that matter.
AI-based translation tools are an excellent inclusive addition and can support multilingual attendees, but don’t forget they require thorough briefing for accuracy during high-stakes events.
Use AI strategically. Let it complement your team rather than replace key people. The magic lies in blending tech with human intuition.
Don’t overlook the fundamentals
When budgets are tight, it’s easy to feel you’re not doing enough due to restraints. However, the essentials – great lighting, crisp audio and clear visual presentations – still have significant impact.
Planning meticulously within your means will result in well-executed events that feel polished and professional, even without the flashiest tech.
We’ve seen how smaller, thoughtfully curated events can resonate just as much as grand productions. The key is understanding what will best serve your audience and message.
Plan big for signature moments
When the occasion calls for it, bold productions leave lasting impressions. Consider large LED displays, panoramic projections or custom lighting installations to set your event apart. Showstopping AV can create special moments that last a lifetime in your guests’ memories.
Thinking ahead is crucial; work with your AV provider to map out major events across your calendar. By taking a holistic view of your upcoming events, you can distribute your budget more effectively, ensuring signature moments receive the spotlight they deserve.
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Choose the right venue, collaboratively
Venue choice can make or break the flow of an event. A common pitfall is booking a large venue that seems perfect on paper but leaves little room for production set-ups once staging, AV equipment and audience seating are factored in.
To avoid this, collaborate with your AV team early in the venue selection process. At AV1, we frequently advise clients on venue fit-outs, ensuring there is enough space for everything without compromising on quality or experience. It’s about finding harmony between the venue, technology and attendee experience.
Looking to 2025 and beyond
As you plan for the coming year, think strategically. Rather than addressing events in isolation, treat your calendar as a portfolio. Work closely with your AV provider to align your events with your overarching goals, maximising ROI across the board.
At AV1, we focus on becoming long-term production partners, helping you balance innovation with experience while making the most of your budget.
In the end, success isn’t just about adopting the latest tech; it’s about creating events that connect, inspire and leave a lasting impression. That’s where true value lies.
Read the Summer 2024 edition of Spice Magazine below.
